Capture, forever
Rise
Free
- Unlimited Sparks (voice, text, image)
- Search across everything you capture
- Daily Morning Brief
- Cue with 15 AI processes / month
- iPhone, iPad, Mac, Apple Watch
Pricing
Free to capture. Pay for the threading.
Rise is free forever. Dawn unlocks unlimited Cue, ThoughtGraph, and every feature on every Apple surface — pick monthly, yearly, or once.
Threading without limits
Dawn
$39.99/year
or $4.99 / month
Save 33% vs monthly
- Everything in Rise
- Unlimited Cue (no monthly cap)
- ThoughtGraph analysis
- Siri Shortcuts + file analysis
- Expressive Cue voice narration
- Apple Watch · Mac · priority support
7-day free trial. Cancel anytime.
Pay once, keep forever
Lifetime
$79.99one-time
- Everything in Dawn — permanently
- No subscription, no renewals
- All future Dawn features included
- Best for committed daily users
One-time purchase via App Store.
All plans include unlimited Spark capture and CloudKit sync across your Apple devices. Pricing in USD; local currency may vary.
Compare
Rise vs Dawn at a glance
Dawn is for the threading — Cue without limits, ThoughtGraph analysis, expressive voice, and advanced integrations. Rise is everything you need to capture and review your Sparks every morning, free for as long as you want.
| Feature | Rise | Dawn |
|---|---|---|
| Spark capture (voice / text / image) | Unlimited | Unlimited |
| Search | Full-text | Full-text + semantic |
| Cue conversations | 15 / month | Unlimited |
| Morning Brief | Daily | Daily + custom timing |
| ThoughtGraph analysis | — | Yes |
| Siri Shortcuts | — | Yes |
| File analysis | — | Yes |
| Expressive Cue voice narration | Apple TTS | Yes |
| Priority support | — | Yes |
Questions
Three things people ask
Will my Sparks ever be locked behind a paywall?
Never. Capture, search, and CloudKit sync stay free on Rise. Dawn only unlocks the threading — Cue without monthly limits, ThoughtGraph, and deeper analysis. Your existing Sparks stay accessible if you let Dawn lapse.
Why offer Lifetime?
Some people use MorningKeep daily for years. The Lifetime tier pays for itself in 20 months versus monthly Dawn, and it sends a clear signal that we’re committed long-term — there’s no “Lifetime” tier on a product that plans to disappear.
Can I switch between monthly and yearly Dawn?
Yes — from Settings → Subscription, tap your current plan and pick the other one. Apple handles the proration. Lifetime is a separate one-time purchase; if you upgrade from a Dawn subscription, your remaining subscription time is refunded by Apple per the App Store rules.